
Friday, October 5, 2007
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Smoking out sales
St. Louis Business Journal - by
Rick Desloge
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Double-G
Brands Inc. makes its
hams the old-fashioned way -- a
72-hour process of trimming off fat,
prepping the meat, then curing it
for 10 to 12 hours in a smoke room
before packaging. That steady method
was producing steady, but flat,
sales growth, said the sibling
owners, Glenda Hoerstkamp, 56, and
Greig Gatzert, 51 |
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BRIAN CASSIDY
Glenda Hoerstkamp and Greig Gatzert
produce 5 million pounds of ham each
year, much of it during the fall and
winter holiday season. |
The two are out to
change that. Within the last two years, the
company added new products, including deli
meats and ham steaks, and began expanding
distribution into Iowa, Nebraska, Kansas,
Minnesota, South Dakota and parts of
Illinois. Double-G, which has been trying
for years to break into the Chicago market,
is near a deal with a distributor for the
Windy City that would bring
Double-G
products to Michigan and Wisconsin, said Gatzert, vice president of the business.
"We should be able to
double sales in the next five years," said
Hoerstkamp, company president.
That would take the
22-person business from just over $5 million
in annual sales for its fiscal year ended
June 30 to $10 million. Hoerstkamp said the
goal is within reach based on sales
increases Double-G has seen for its premium
hams since adding new products and expanding
distribution in 2006.
rdesloge@bizjournals.com
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